ROI Overview
Studies show an average of 7% increase in incremental sales when transactional kiosks are implemented as part of a sales strategy.
More compelling investment returns are as
follows:
- Self Service as well as way finding interactive directory kiosks reduce employee
head count and improve customer service
- Kiosks offering promotional opportunities through coupon
printing and other targeted screen offers directly increases
revenue
- Gift card kiosks increase revenue at off-site locations
- Both Informational and Transactional kiosks increase brand
loyalty and recognition
- Loyalty card kiosks reward frequent customers, increasing brand
loyalty
- HR training applications can be layered onto an in-store retail
kiosk for after-hours use, leveraging your existing
investment
Increased Brand Recognition→Customer Satisfaction & Brand Loyalty = Increased Revenue
Tangible Benefits
The most obvious type of ROI consists of the tangible returns that come from a transactional kiosk. These kiosks represent a point of sale. They typically come equipped with a cash acceptor or a device that enables the user to swipe their debit or credit cards. Tangible revenue is easy to measure: It is simply the total amount of sales that took place at the kiosk vs. the implementation of the kiosk project. Ticket sales, or gift card sales through a kiosk is more straightforward; resulting ROI is visualized right away. SenSee Kiosks builds customer systems, the right way, and integrates the data, and therefore allows the immediate viewing of ROI on a moment-by-moment basis. This is augmented by our Remote Monitoring Services, which allows our customers to monitor the installed kiosk's usage, and also allows our customers to manage the content on their kiosks long after they are installed.
[ BACK TO TOP ]In-Tangible Benefits
What about kiosks that don't represent a point of sale, such as informational kiosks? An example would be a kiosk being used by customers at large superstore to look up which aisle might contain a particular product, which that customer is loyal to. This type of kiosk is not considered point of sale, or transactional. No cash is accepted, as no transaction takes place. At first glance, it appears as though there is no tangible revenue, but one must look a little deeper. Is it that the kiosk is providing no revenue or is the revenue just difficult to identify? Easy-to-find products have a much greater chance of being purchased. Hard-to-find products stay on the shelves. If your kiosk brings an added level of convenience to the customers' experience, they'll be much more likely to become more brand loyal. They'll remember the convenience and will want to visit your store again. That translates into increased sales, even if those sales don't necessarily take place at a kiosk itself.
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